April sees the launch of #IJPMindset which aims to instil four key values into every golfer. Our first value is #IJPConfidence, which Ian Poulter exudes on and off the golf course. There's no doubt that there is a strong correlation between the way you view yourself and your golf game, to the way you actually play. If you imagine yourself hitting your shot into the lake infront of you, the chances of you doing just that are incredibly high!
"Walking up the last, knowing you're a few shots away from victory, feeling calm and confident, you tell yourself; I've got this.” Ian Poulter said this after his win at the WGC Championship in 2012. His confident attitude and self-belief have carried him to several wins and top ten finishes around the world, year after year. Whether you're playing in your first ever club competition or in an international tournament, everyone has the right to feel great on the course.
We believe that your clothing can have a huge impact on your mentality. As Ian Poulter says: 'Look good, feel good, play great'. CLICK HERE to see our recommended products for instilling confidence on the course.
Values 2, 3 and 4 will be released throughout the year, focusing on #IJPTeam, #IJPStrength and #IJPPassion.